What is a Trunk Show?

Trunk shows are special in-store promotions or sales events when gown designers send expanded offerings of their new line to stores for brides to preview, try on and order. Often, salons will offer a special promotion or discount during a trunk show. By the way, you might be wondering how these events came to be called “trunk shows.” The name comes from how the gowns used to be transported from salon to salon – in trunks!