PRONOVIAS is a family firm that began life in ‘El Suizo’, a prestigious Barcelona store founded by Alberto Palatchi Bienveniste in 1922 that specialized in lace, embroidery and high-quality silk fabrics. What started as a family business would later grow to become Pronovias. In 1964, when Alberto Palatchi Ribera joined, the company pioneered the creation of the first prêt-à-porter bridal fashions, a revolution at the time, which made wedding dresses accessible to all women. The company started internationalizing in 1977, pioneering the franchise business and opening the first store of this kind in the Netherlands before moving into North America and Asia during the nineties.
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